PR and Social Media Communications

Green Technology

Green computing isn’t a fad, it’s a fact. A combination of immediate IT concerns including data center sprawl, increasing energy costs, and a lousy economy, layered over growing corporate awareness of its role in global climate change made green IT a reality. From a business perspective, for IT vendors that can develop products to meet these new environmental challenges, there is real opportunity.

Walt & Company has developed programs to help clients successfully promote new products and re-engineered products that incorporate impressive energy saving technologies. We have found an eager audience for green IT news in the horizontal enterprise IT media, vertical IT media, channel media, and in traditional and social media following environmental issues.

Walt & Company itself is committed to being a good environmental steward and practices what it preaches. From e-recycling, to powering down idle equipment, to changing from bottle water in the office to filtered, we are conscious everyday of our own environmental responsibilities.

Case studies: Adaptec, Epson, Pliant Technology