Case Study:

Sprint

As part of a nationwide team of consumer and high tech public relations agencies working regionally with Sprint, Walt & Company helped position the innovative wireless carrier as a service leader in a number of key categories. The Walt & Company team worked on a wide range of wireless data service offering launches, provided communications counsel to Sprint PR on numerous local issues, and supported many of the company’s national promotions and community outreach programs.

Results: The program generated significant news coverage of new Sprint offerings, frequently positioning its services favorably versus its competition. Coverage appeared in all key regional daily newspapers including The San Francisco Chronicle, The San Jose Mercury News and The Sacramento Bee. In addition, the program generated significant local market broadcast coverage regarding product news and promotional activities, such as Sprint’s NASCAR program.